Oracle9iAS Personalization is an integrated software application that allows a Web site to personalize (customize) the recommendations it presents to Web site visitors and customers. Using the new scalability features of Oracle9i Database Server, Oracle9iAS Personalization can analyze large volumes of customer data to extract rules that help predict individual customer behavior. Oracle9iAS Personalization also takes current customer session activity into account when making recommendations.
Oracle9iAS Personalization data mining technology sifts through data generated from customer clicks, transactions, demographics, and ratings collected from Web sites. Then, real-time recommendations provide answers to questions such as: Which item is this person most likely to buy or like? How likely is this person to buy or like this item?
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