Oracle9iAS Clickstream Intelligence collects data from Web site activities, and presents it in reports. You can use Oracle9iAS Clickstream Intelligence to:
 | Read Web server logs, parse cookies and query string data to identify many Web site activities.
|
| Transform Web server log data into business information such as the number and length of times that a user sees specific content.
|
| Integrate Web traffic data with business transaction data from CRM and ERP applications.
|
| Condense enormous volumes of data into meaningful reports.
|
|
|
|
back