In contrast to Oracle9iAS Clickstream Intelligence, which provides an overall view
of Web site activity to site administrators, Oracle9iAS
Personalization provides an integrated, real-time recommendation engine for Web site users.
Using the new scalability
features of Oracle9i Database Server, Oracle9iAS
Personalization analyzes large volumes of customer data so individual
Web site users see information and products based on their current
session behavior, as well as the behavior of groups of similar individuals.
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