Contents

Title and Copyright Information

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Preface

Intended Audience

Documentation Accessibility

Structure

Requirements

Where to Find More Information

Online Help

Conventions

1 Introducing Oracle9iAS Personalization

What Is Personalization?

What Is Oracle9iAS Personalization?

What Kind of Data Does OP Collect?

How Does OP Collect the Data?

Sessionful and Sessionless Web Applications

What Does OP Do with the Data?

Models Built by OP

Data for Model Building

OP Components

Location of OP Components

How It All Works

2 The OP Administrative UI

Administrative UI Overview

Login Page

Home Page

Farms Page

Packages Page

Schedules Page

Build Schedule

Deployment Schedule

Report Schedule

Reports Page

Log Page

Obtaining OP Recommendations

Create an RE Farm with an RE

Create a Package

Schedule a Build

Schedule a Deployment

Summary

MTR Sample

3 Using the REAPI Demo

Before Running REAPI Demo

Start REAPI Demo

Proxies

View Source Code

Exercises

Values and Results

Exercise 1: Creating a Proxy

Exercise 2: A Sessionful Web Application

Exercise 3: A Sessionless Web Application

Exercise 4: Change Visitor to Customer

Summary

A Recommendation Algorithms

Predictive Association Rules

Transactional Naive Bayes

Glossary

Index