Experiments

Preliminary report from the TCI experiment in Littleton.

• 300 households
• 1.5 million $ estimated cost
• 2-3 movies a month reported (with free service and lots of incentives)
• 2.5 movies/month is considered break even: this is 12 times the average of video reantals
• little decline of video rentals reported

CONCLUSION

There is one problem with Video-On-Demand: it's the demand.

For further details, see: Evan I. Schwartz, ``Fran-on-Demand'', Wired, September 1994, 60-62.